Research

First look at CoreData’s Super Insights Market Intelligence Dashboard

Click on the image to view the Super Insights Market Intelligence Dashboard

At CoreData we are endlessly fascinated by the financial services industry, so we’re constantly analyzing it in new and interesting ways.

CoreData’s new interactive Market Intelligence Dashboard is a free resource for super fund executives.  The data is sourced from APRA statistics and CoreData’s Super Brand Research.

The dashboard uncovers long term industry trends, sector trends and the business performance of individual super funds over time.  The brands of the largest 26 super funds are assessed on measures such as authenticity, member retention, and willingness to recommend.

You will see that the industry fund sector will overtake SMSFs in size next calendar year, but not all industry funds will share in that glory. The slowest growing super funds are persistent underperformers over several years.

And you will see the importance of a healthy brand for fund growth and why Cbus has the overall best, most authentic brand in the market.

If you’d like to know more about how the best super funds are growing, or strategies for developing a more trusted brand, send us an email. We’d love to help.

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